Antara was conceptualized in 2010, fuelled with the vision to be the most admired brand for seniors and their families. We took inspiration from our parent group – Max, and its strong ethos of ‘sevabhav’, credibility and excellence.
Max Group is well-renowned for its commitment to nurturing the businesses of life. It has incubated and successfully built iconic brands like Max Life Insurance, Max Healthcare and Max Bupa, which have created benchmarks in service excellence, creating a positive social impact and enriching the quality of every life they touch.
Our unique endowment and lineage of healthcare, insurance, hospitality and real estate encouraged us to broaden our vision – to become a platform with a host of lifecare, lifestyle and hospitality offerings, tailored to improve and enrich the quality of life for seniors.
Our first step in this journey was to create a one-of-its-kind, residential community at Dehradun, which is now flourishing with many families, living an active and engaging life in the company of likeminded people.
We, at Antara, take pride in carrying Max Group’s legacy of Care forward.
The Max Group is a leading Indian multi-business conglomerate with interests in the Life Insurance, Healthcare, Real Estate and Senior Living industries. In FY2019, the Group recorded consolidated revenue of Rs. 24,134 Cr. It currently has a total customer base of 9 million, around 340 offices across India, an agency strength of ~46,000 and employee strength of over 27,000.
The Max Group comprises three holding companies, namely Max Financial Services, Max India and Max Ventures & Industries. The Group’s investor base includes marquee global financial institutions such as New York Life, KKR, IFC Washington, Vanguard, Ward Ferry, Briarwood Capital, Ellipsis Partners, Nomura, Aberdeen, First State Investments, Indgrowth Capital Fund, India Insight Value Fund, First Voyager, Eastspring, Target Asset Management, Baron and Doric Capital.
The Max Group is led by its Founder and Chairman Mr. Analjit Singh.
Max India, a part of the leading Indian conglomerate Max Group, has a presence in the senior living and healthcare industry. It is the holding company of Antara Senior Living and an equal joint venture partner with a 49.7% in Max Healthcare along with Radiant Life Care Private Limited (Radiant). Max India’s businesses have well-entrenched positions in their respective categories and are recognized for their outstanding service standards. Max India is listed on both the Bombay Stock Exchange as well as the National Stock Exchange. For more details, visit www.maxindia.com.